Most Trusted Brand Awards (MTB), a brandhealth initiative commenced in 2010 as our contribution to the society in general and brand management in particular. It is an initiative that identifies and celebrates brands that bond well with the consumers in Nigeria.
This initiative is developed as a campaign to mobilize Nigerian consumers to ask for accountability from anyone who offers them goods and services. By this initiative, brands would prosper both in reputation and cash as they respond to the demands of bonding well with their consumers .
Awardees are chosen by consumers themselves through an annual survey conducted in 10 States in Nigeria. The scores for each brand are computed to determine the most trusted brand overall and in specific product categories.
In the awards, winners do not pay anything to win. It is based purely on the outcome of the survey. The research and the Awards are 100% funded by brandhealth .